Beta.lt Meta Advertising

About the project

Beta.lt is one of the largest e-commerce websites in Lithuania in the category of services, offering coupons for recreation, travel, entertainment.

Client objectives

• Achieve a return on investment (ROI) of at least 3 times. 
• Automate lead generation campaigns and increase brand awareness.

Work done

• Data tracking - Integrated Facebook server side tracking API for more accurate data collection and analysis. 
• Sales Tunnel - Creating an efficient sales tunnel for higher conversion rates. 
• Creating unique conversions - Custom conversions have been created to accurately measure the most important sequences of user actions on your website. 
• A/B Testing - Regular A/B testing of campaigns to identify the most effective ad copy, images, text and options. 
• Audience segmentation - Consumers are segmented by interaction with product categories to ensure that ads are delivered to the most targeted audience. 
• Newsletter subscriber segments are synchronised with your Facebook advertising account. 
• Retargeting strategy - A three-stage retargeting tunnel is implemented to encourage the user to complete the purchase action. 
• Leads automation - Developed a leads automation system that allows you to contact a potential customer immediately after completing the enquiry form. 
• Engagement strategy - A customised engagement strategy that drives more organic reach to your Facebook account.

Results

• The number of Leads requests increased by 500% over the year. 
• In two years of cooperation, Beta.lt has increased its budget for Meta (Facebook and Instagram) advertising by 5X. 
• 4 times ROI achieved