Stokker Meta Advertising

About the project

Stokker is a leading sales and service company for high-quality tools and equipment in the Baltic States.
Product.

Client objectives

• The number of advertising impressions is 500,000.
• ROAS - 3

Work done

• Campaign plan - A detailed plan, including target audience, advertising budget and timeframe.
• Campaign Sales Tunnel - Created an effective sales tunnel that includes video views, website traffic and retargeting strategies.
• Audience segmentation - Work has been carried out to accurately segment audiences according to the stages of the sales tunnel.
• Testing advertising formats - Testing different advertising formats, texts and headlines to find the best option.

Results

• Advertising Appearances - 524.021
• Thru Play Indicator - 32,7%
• CTR (Click-Through Rate) - Significant increase from 3.14% to 10.69%,
• ROAS - 5.68