Phishing 2024 metų pradžioje kaip ir globalioje taip ir lietuviškoje socialinio tinklo Facebook erdvėje ėmė sparčiai plisti phishing – apgaulės kampanija, nukreipta prieš Facebook verslo paskyrų administratorius. Sukčiai, tiksliau botai, siunčia klaidinančius pranešimus tiesiai į verslo paskyras, teigdami, kad neva Facebook verslo puslapis pažeidė tam tikras Meta taisykles ir nuostatas. Šiose žinutėse nurodomi įvairūs, tariami […]
In August 2023, Meta launched Advantage+ Audience, an audience segmentation option that uses artificial intelligence to identify the group of users to be targeted by Facebook and Instagram campaigns. In my audits of Meta's advertising accounts, I have noticed that many advertisers are still not using Advantage+ Audience effectively. My impression is that some of them are using this audience to [...]
Meta vs Google Analytics Digital marketing is an integral part of modern business, enabling companies to reach target audiences at the right time, in the right place, with targeted messages, thus creating a stronger connection with the consumer and increasing brand awareness. One of the key areas of digital marketing is advertising. Today, it is all about it, and more specifically, Meta [...]
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