Top Dog Bistro
About the project
Top Dog Bistro is a natural dog food producer, and also breeds and trains international champion sled dogs. Feeding is one of the essential parts of the business, ensuring top performance of dogs in international competitions.
Client objectives
- Optimising Facebook and Google advertising.
- ROAS (return on advertising spend) - 4
Work done
- Campaign Plan - a detailed plan developed that includes target audience analysis, content strategy and measurement indicators.
- Sales Tunnel - sales tunnel implemented with video previews, website traffic boosting and retargeting strategies.
- Audience Segmentation - targeted segmentation has been carried out, according to the stages of the sales tunnel.
- Advertising Content - creating adapted video, static visuals, dynamic carousel and instant experience versions of advertising formats.
- Google Keyword Analysis - analysis of competitors' keyword positions and preparation of a Google advertising campaign.
Results
- ROAS - 5.2
- CTR (Click-Through Rate): change from 1.34% to 4.2%
- Sales revenue: increased by 76.4% compared to previous campaigns, showing a significant increase in revenue.
- Website traffic: increased by 22.4%, indicating a higher number of visitors.
EN 
LT