Make better decisions.
Get more from your ad spend.
Work directly with me across paid media, conversion tracking and website improvements—backed by more than 10 years in digital marketing.
Three connected areas
of support.
I work across three areas that connect directly to revenue: how your results are measured, how your ad budget is spent, and how well your website turns visitors into customers.
Selected work.
Results in context.
Over a 2-year engagement, Meta Ads campaigns reached a 24× return on ad spend, with more than €2M in revenue attributed to Meta within Meta's own reporting.
Read the case study →In an ongoing Meta Ads engagement, business account sign-ups grew 500% year over year.
Read the case study →Meta Ads campaigns for this tools and equipment retailer achieved a 5.68× return on ad spend over the measured campaign period.
Read the case study →Results reflect specific accounts and periods. Outcomes vary with the offer, market, budget and measurement setup.
Northern European e-commerce coupon platform
About the client
One of the largest e-commerce sites in Northern Europe in the services category, offering leisure, travel, and entertainment coupons.
Client goals
- Reach a target ROAS of 6×.
- Automate lead-generation campaigns and increase brand awareness.
Work performed
- Tracking setup — Integrated Meta server-side tracking (Conversions API) for more accurate data collection and analysis.
- Sales funnel — Built an effective sales funnel to drive higher conversion rates.
- Custom conversions — Created custom conversion events to precisely measure the most important user actions on the site.
- A/B testing — Ran regular A/B tests on campaigns to identify the best-performing ad copy, creatives, and formats.
- Audience segmentation — Segmented users by their interaction with product categories, ensuring ads reached the most relevant audience.
- Newsletter sync — Synced newsletter subscriber segments with the Meta ad account.
- Retargeting strategy — Implemented a three-stage retargeting funnel to guide users toward completing their purchase.
- Lead automation — Built a system that reaches out to a potential client immediately after they submit an inquiry form.
- Engagement strategy — Adapted an engagement approach to increase organic reach of the client's Facebook page posts.
Results
Snapshot of the ad account's performance data.
Client identity kept confidential per agreement.
International courier & logistics company
About the client
An international courier and logistics company founded in 1969, providing express document and parcel delivery and logistics solutions in more than 220 countries. Known for its reliability, fast delivery services, advanced shipment-tracking technology, and commitment to sustainability.
Client goals
- Increase the number of business account sign-ups on the website.
- Target audience: small and medium-sized businesses looking for reliable and efficient logistics solutions.
Work performed
- Server-side tracking — Implemented on the website to precisely track user behavior and optimize ad campaigns.
- Conversion tracking — Set up to give clear visibility into how ads impact sign-up volume.
- GA4 event tracking — Configured to capture and attribute sign-up completions across channels.
- Audience segmentation — Helped reach the target group more effectively with tailored content.
- Lookalike audiences — Built to extend reach to users similar to existing business customers.
- 3-stage ad funnel — Structured around engagement, traffic, and sign-up stages to progressively move potential clients toward completing registration.
- Landing page optimization — Restructured around the offer clearest to the SMB audience, reducing friction in the sign-up form.
- Creative A/B testing — Tested ad creatives and messaging to identify what resonated most with logistics decision-makers.
- LinkedIn retargeting — Built audiences from website visitor behavior to grow a qualified LinkedIn following over time.
Results
The CTR increase indicates the creative and ad content were highly relevant to the target audience.
Snapshot of the ad account's performance data.
Client identity kept confidential per agreement.
Tools & equipment e-commerce retailer
Challenge
The account needed to grow online sales without sacrificing efficiency. The priority was to give the platform stronger conversion signals, reduce wasted spend and create a campaign structure that could scale around profitable demand.
Approach
- Campaign structure — Reorganised activity around clearer commercial intent and product priorities.
- Conversion signals — Used purchase-focused optimisation and cleaner event data to guide delivery.
- Audience strategy — Balanced prospecting with product-led remarketing instead of relying on one audience type.
- Ongoing optimisation — Shifted budget toward combinations of audience, creative and product groups producing the strongest return.
Result
Return on ad spend while maintaining a conversion-focused setup designed for sustainable scaling.
Performance shown reflects the campaign period and depends on market conditions, offer, budget and measurement quality.
Working directly
with me.
There is no account manager and no hand-off to a junior team. When you work with me, you work with me — on strategy, execution and reporting.
Direct communication
You talk to me directly about your campaigns, tracking and results, not through a project manager relaying messages. I bring in specialists only where a project genuinely needs them.
A focused starting point
Every engagement starts from a clear, scoped view of your current accounts, tracking and goals, so we are working from the same picture before anything scales up.
Clear next steps
You will always know what is being tested, what changed, and what I am recommending next — explained in plain language, not jargon.
What clients say
about working together.
An excellent strategic partner who combines strong marketing expertise with clear communication and a practical, data-driven approach.
A highly knowledgeable and reliable specialist who quickly identified what was holding our marketing back.
Frequently
asked questions.
It depends on the channel and goal. As a general guideline, I recommend budgets from around €1,000 per month in ad spend for ongoing engagements — below that, there is often too little data or room to test properly. This is my own recommendation rather than a platform requirement, and it can be discussed based on your situation.
For ongoing performance work, I normally recommend at least three months. That gives enough time to establish reliable measurement, test changes and judge performance on more than short-term noise.
You get regular plain-language updates on the numbers that matter, plus a fuller monthly view of results, insights, tests and what should happen next.
Yes. I usually start by making sure measurement is reliable, then prioritise the channels with the strongest commercial potential instead of spreading budget too thin.
Yes. Tracking and measurement can be handled as a standalone project, including GA4, GTM, Meta Pixel/CAPI and conversion-event audits.
Both models can work. I can own paid media directly or work alongside an in-house team, creative partner or agency where specialist measurement and performance support is needed.
Yes. Most projects start with existing Google or Meta accounts. I audit what is already there, keep what is useful and rebuild only what needs to change.