Turn ad spend into
a clearer plan for growth.
I plan, build and manage Google Ads and Meta Ads campaigns myself, structured around how your customers actually decide to buy. Every campaign runs on tracking that works, so budget moves toward what is proven to convert.
Google Ads and
Meta Ads do different jobs.
Google Ads
Search & ShoppingReaches people who are already searching for a solution, with commercial intent they have shown themselves. It tends to work well where demand already exists and needs to be captured.
Meta Ads
Facebook & InstagramReaches people before they start searching, based on interest and behaviour signals. It tends to work well for building awareness and demand, and for retargeting people who have already shown interest.
Neither channel is inherently better, and running campaigns on both at once does not automatically waste budget or inflate costs — it depends on how the accounts are structured and measured. I decide the mix and the split based on where your specific customers actually convert, backed by tracking that shows the full picture rather than platform defaults alone.
What the work
can include.
Depending on your accounts and goals, a paid media engagement can draw on any combination of the following.
Google Ads management
Search, Shopping and Performance Max campaigns built around commercial intent.
Meta Ads management
Facebook and Instagram campaigns structured around your real funnel, not just reach.
Audience research & segmentation
Finding and reaching the people most likely to become customers.
Creative & copy testing
Ongoing A/B testing of ad creative, copy and formats.
Retargeting & remarketing funnels
Multi-stage funnels that bring warm traffic back to complete the purchase.
Data-driven budget allocation
Budget moved toward the channels, audiences and creatives the numbers actually support.
What happens
at the start?
Audit the account
Review current spend, structure, tracking and performance to see what is already working and where budget is likely being wasted.
Fix measurement first
Check that conversion tracking is accurate before changing anything else, so decisions are based on real signals rather than broken data.
Restructure and launch
Rebuild or launch campaigns around the audiences and offers with the strongest commercial potential, with clear tests planned from the start.
Review and adjust
Read early results together, explain what the data is showing so far, and agree what to test or change next. Platforms need a period of stable spend to gather enough data, and how long that takes varies by account.
Not a forecast.
A scenario-planning tool.
This is simple multiplication based on numbers you choose — not a quote, not a forecast, and not a guaranteed outcome. Example: 20 conversions × €30 per conversion = €600/month.
Search & Shopping
20 conversions × €30 = €600/month
Facebook & Instagram
20 conversions × €20 = €400/month
Real budgets depend on your industry, competition, offer and margins — this is a starting point for a conversation, not a substitute for an account audit. As a general guideline from my own experience, I typically recommend starting from around €1,000/month for Google Ads and €800/month for Meta Ads so there is enough data to test properly. That is my own service recommendation rather than a platform requirement, and it can flex depending on your goals.
Verified project
evidence.
Results depend on the product, market and starting budget — every account gets individual, measurable goals. Full case study detail lives on the homepage.
Questions before
you commit budget.
It depends on the channel and goal. As a general guideline, I recommend budgets from around €1,000 per month per platform for Google Ads, and around €800 per month for Meta Ads — below that, there is often too little data or room to test properly. This is my own recommendation rather than a platform requirement, and the calculator above lets you plan your own scenario.
Yes. Most projects start with existing Google or Meta accounts. I audit what is already there, keep what is useful and rebuild only what needs to change.
Both models can work. I can own paid media directly or work alongside an in-house team, creative partner or agency where specialist measurement and performance support is needed.
They usually work best combined. Google Ads captures people already searching for a solution; Meta reaches people before they start searching. Budget is split based on where your specific customers actually convert, not a fixed rule of thumb.
Paid Media is what runs the campaigns. Tracking & Measurement is what makes sure the data behind them is accurate. Most engagements need both — I usually check tracking first, since a campaign optimised on broken data is optimised for the wrong thing.
Search campaigns can often show early signal within the first few weeks. Meta campaigns typically need a period of stable spend before their delivery settles down, and this varies by account rather than following a fixed schedule. A fair read on real performance is usually somewhere in the 60–90 day range, especially with a new account or a rebuilt structure.
Tell me what
you want to improve.
Share a few details about your accounts and goals, and I'll reply within 1–2 business days.