Notes on conversion tracking, paid media and the systems behind measurable growth.
Performance Max hands most decisions to automation. Here is what asset groups, audience signals, final URL expansion and exclusions let you steer,…
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Most GA4 ecommerce problems start in the dataLayer, not in GTM. Here is how to name events and parameters, clear the ecommerce…
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A browser-only Meta Pixel depends on the visitor's browser cooperating. Here is how server events from the Conversions API fill the gaps,…
Read article →Phishing At the beginning of 2024, a phishing campaign targeting Facebook business page administrators began spreading rapidly, both globally and in the…
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In August 2023, Meta introduced “Advantage+ Audience”, an audience targeting option that uses artificial intelligence to determine the group of users who…
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Meta vs Google Analytics Digital marketing is an inseparable part of modern business, allowing companies to reach target audiences at the…
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