Google now enforces target CPA and target ROAS more strictly on campaigns limited by budget. Here is what changed, and a five-step process for setting targets that hold up.
Automation has changed what a good Google Ads account looks like. Here is how to structure campaigns so Smart Bidding gets clean, concentrated data, and where AI Max and Performance Max fit in.
A practical guide to Google Ads campaign experiments: how to set one up, choose the traffic split, decide how long to run it, read the scorecard and avoid the usual mistakes.